How It Works
Our proprietary web application enables marketers to create a unique character profile for a consumer after an initial QR code scan. With each subsequent scan of the same QR code, the system gathers additional insights into the consumer’s preferences and interests, allowing us to deliver increasingly personalized and targeted content with every interaction.
We are not tracking personal identifiers such as name or gender. Instead, we focus solely on the digital footprint, which allows us to recognize the consumer as a unique individual based on their preferences, location, and previously viewed content.
First Scan – Activate Content #1
When users scan the QR code, their unique Impression ID (IID) is securely captured, confirming their interaction with Content #1.
Second Scan – Activate Content #2
Rescanning the same QR code shows Content #2, personalized using the user’s input and basic details, enhancing their initial interaction.
Third Scan – Activate Content #3
A third scan unlocks Content #3, further tailored to the individual by leveraging their Impression ID and previous interactions with Content #1 and #2.
Reel 'Em In
Scan Creates Unique Character Profile
